28 January, 2016

Will You Do Some Good On 29th February? Join The #yourfreeday Campaign For A Good Cause.

2016 is a leap year so what are your plans for this year’s extra ‘free day’ on Monday 29th February?

Service communications experts at soh are using 29th of Feb to support the Rainbow Trust Children’s Charity and are calling on organisations to support staff who would like to use the leap year extra day for a good cause.

soh, based in London and the North West, works with some of the world’s leading companies including Aviva, Virgin Media and British Airways to help them to improve their audio, written and conversational communications.

They are donating the leap day in February to the Rainbow Trust Children’s Charity which provides support to families with a life threatening or terminal illness.

The charity provides expert social palliative care, as well as emotional and practical support for families 24 hours a day.

Rainbow Trust relies almost entirely on voluntary donations and through the outstanding generosity of its supporters is able to help over 1,900 families a year throughout England. However, this is only a third of the families that could benefit from its help. The charity’s vision is that one day all terminally ill children and their families will have access to a Rainbow Trust Family Support Worker.

The idea of #yourfreeday was born when the team at soh realised that every leap year most employees work an extra day. They decided they would use that extra day ‘to do some good’ and are calling on other organisations to do the same with the ‘Your Free Day’ campaign.

Says Emma Haines, Director of Marketing and Fundraising at Rainbow Trust Children’s Charity: “The two challenges charities often face are resource and money so to be offered a day of support from experienced professionals will make a big difference.”

soh staff will be providing spoken and written communications workshops for the people who do the great work supporting families 24/7.  They will also be helping to raise funds at Rainbow Trust shops in a ‘The Apprentice’ style competition at the Leatherhead and Cheam shops as well as a pop up stall in Mold, North Wales.

To get involved in Your Free Day, or find out more, visit yourfreeday.com. To find out how others are spending their free days, and share your own story, use #yourfreeday.


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Midlife mum from Cardiff. Wine Imbiber. Likes glitter, fluff and olives. Approaching tweendom with Caitlin (11) and Ieuan (10). The husband is hiding in the loft.

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