If you watched ITV’s This Morning today you will have seen the launch of the Be Kind campaign which aims to inspired kids to Speak Up, Stand Out and Be Kind in an effort to curb bullying ahead of the Diana Award’s Anti-Bullying Week (13-17 November).
The Be Kind campaign is being strongly supported by stationery and gifts brand Smiggle and kids are being invited to visit their local Smiggle store from Thursday 9th November to pick up a FREE, limited edition Smiggle #BeKind wrist band, to show their support for the cause.
150,000 bands have been produced by Smiggle and will be available across the country for anyone who wants to show their support.
You’ll also see celebrities on This Morning throughout the week showing their support by wearing a Smiggle #BeKind band.
John Cheston, Managing Director of Smiggle, said: “The happiness of our fans means everything to us – after all, Smiggle is where a smile meets a giggle. We want young people to speak out to a trusted adult if they’re being bullied, stand up if they see bullying taking place and choose kindness.
We are proud to be working with the team at ITV’s This Morning to support the health and happiness of all young people by standing up against bullying.”
This Morning presenter Holly Willoughby said: “We really want this campaign to help children, their families and even bullies themselves to realise what they are doing. How much better would the world be if everyone was just that bit kinder to each other?”
Co-presenter Philip Schofield added: “I’m 100% behind this campaign. I hope we can save young lives and show the bullies how catastrophic one tweet, one snapchat or one text can be.”
This Morning Editor Martin Frizell said: “This Morning’s Be Kind campaign has the power to save lives. Every single time somebody stands up to a bully they are stopping the devastating effects bullying can cause. So many children every day suffer in silence.
“We are grateful to Smiggle for their support. Let’s all band together and Be Kind to stop bullying.”
People taking part in the campaign are being encouraged to wear their free Smiggle wristbands and upload their photos to social media throughout the week to show their support, using the hashtag #BeKind. (If you’re under 16, please check with an adult before uploading any images to social media).
To find out more about the #BeKind campaign or read about what you can do if you or someone you know is experiencing bullying, visit itv.com/thismorning or stv.tv/thismorning. To find out more about Smiggle and where you can pick up a free band to show your support visit smiggle.co.uk/bekind
Note: Be Kind wristbands are available in UK stores only. No purchase necessary, however, strictly 2 bands per person.
ITV’s Be Kind campaign was inspired by two mums whose children took their own lives as a result of the bullying they experienced.
Together with the charity The Diana Award, ITV has created a variety of resources for primary and secondary schools. These include posters, activity ideas and advice.
To find out more, check out the links above and pop into your nearest Smiggle store to show your support.