4 July, 2018

The Loneliness Of The Work From Home Blogger

During my 20+ years as an office worker, I always used to think working from home was cushy.  The life of a work from home blogger was surely all taking flat lay photographs, drinking coffee and meeting for lunch.  As I’ve written before, I saw self-employment as a chance to work in your PJs accompanied by the muted shouting of Jeremy Kyle or the incessant giggling of Phil and Holly.

work from home blogger - sign saying "I loved you before your instagram was pretty"

Photo by Sandrachile . on Unsplash

In truth, after dropping the kids off to school and waving the Husband off for another 3 or 4-day stint in London or somewhere abroad, it is, briefly, wonderful to have the house to myself.

The quiet is soothing  – I say quiet because when you have tinnitus you never really experience silence – just an absence of different types of noise.

But after a while, it dawns on me that I am quite alone and responsible for passing the school hours in a productive fashion.

There should be a book called the loneliness of the work from home blogger because, you see, without colleagues, team-mates, co-workers, call them what you will, those six hours can seem very long.

I am one of a faceless army of home workers carrying out chores such as data entry jobs, photo editing and social media management.

Ironic since, generally, I have always preferred to work on my own but it’s nice to have someone to bounce ideas off, isn’t it?  Or share a quick natter over a coffee.

I think there is a definite need for more co-working spaces.  Some ensconce themselves in coffee shops to benefit from the free WiFi.  Perfectly acceptable, I think if you are buying more than one coffee and are not sitting there nursing your solitary drink for hours hogging a table.

The only other option seems to be renting a serviced office but who has the funds for that?

Perhaps the answer is to form an online community and to communicate via Skype or Facebook Live but these always feel so forced and lots of us hate appearing on our own PC screens.

And whilst there is a certain amount of information sharing amongst bloggers, you rarely get to know really useful information – for example, statistics such as page views and users.

We are all just blogging in the wilderness relying on indexes such as Tots100 to give us an idea of how we are doing.

Some blog for themselves and don’t care about stats but for those of us whose blog is now our job, the guesswork is exhausting.  And probably unnecessary.

After all, the big retailers all know how each other is doing. Profits and losses are declared. There is a greater degree of openness (never total of course) about progress.

One of the biggest blogger bugbears is the apparent randomness of fees paid by brands and PR agencies. Some bloggers hold out for a decent fee, some will just take the cash, no matter how low (for example £10) and it is a personal choice.

But if we’re not sharing information, how can we ever create a level playing field for blogger fees?

You can’t have it both ways.

So I think that there is huge potential in local bloggers meeting up – not just to socialise but to work together and to discuss competitive strategy and ideas for collaboration.

That would be vastly more productive than listening to the chuntering of ITV Daytime, wouldn’t it?

The potential loneliness of being a work from home blogger aside, it isn’t all bad news.  Here are some pros and cons you might like to think about if you are about to take the leap into self-employment and make your blog your job.

The Pros

The Cons

I often see excited and somewhat breathless Facebook statuses saying “I’ve done it.  I’ve left my job and I’m going to be a full-time blogger”.  Swiftly followed by “how do I actually make money at this”?

Working from home isn’t a bed of roses but if you are determined to make it work you will find a way.  Just make sure you know what you are letting yourself in for and do your research – before making life-changing decisions that might come back to bite you if you are not prepared to work very very hard.

Are you a work from home blogger? How do you find working at home?


8 responses to “The Loneliness Of The Work From Home Blogger”

  1. Alex says:

    I now work from home since having my toddle with a small business (predominately from home) and now a blog and can totally relate to all of the above. Sometimes I struggle to find the work/life balance and do really miss the workplace banter.

  2. Working at home is not everyone’s cup of tea; definitely an acquired taste….especially for the social person.

  3. rylee says:

    Hi there- just wanted to drop you a note to say thanks for this article. I am finally transitioning to working for myself at home and needed this as a wake up call. I was very social at work and think I will definitely miss that aspect of being in an office environment. My cats only have so much to say. 🙂

  4. Alisha says:

    I think you hit everything on the head with this one. I finally felt understood as a blogger and brand creator. Thank you!

  5. Sheila Reeves says:

    Some great points here, I think anyone about to give up working outside of the home should give this a read!

  6. Jax says:

    I’ve been blogging a very long time, but making a decent income from it has eluded me so far. Hints and tips welcomed!

    • linda says:

      I think to make a decent income you need multiple income streams, affiliates, sponsored posts, PR collaborations and then, of course, some bloggers offer e-courses and e-books. I also think at some point you have to outsource some activity because it is just impossible to do it all on your own – unless you want your husband and family to disown you!

  7. Emma C says:

    Very well thought out post – I agree if you can it’s good to have a dedicated workspace rather than lounging on the sofa with a laptop.

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