You’ve finally given yourself the green light, after months (possibly years) of deliberation. You’ve weighed up the pros and cons, built yourself a stable financial platform and now you’re ready to plunge into the world of business start-ups.
It’s an exciting time, but with so much to consider and determine, it’s all too easy to become overwhelmed by the possibilities, the doubts and knowing which way to turn. Having a strong selection of start-up tools by your side will help you stay focused and hit the ground running. Here I’ll take a look at some worthwhile start-up tools, no business should be without!
The most crucial elements of your business range from your logo and your company message to your customer journey and your suppliers. However, start-ups shouldn’t overlook the most important factor – getting paid. The easier it is for your clients to pay you, the quicker you’ll be able to place those earnings back into your business and propel your success forward. Investing in invoice templates from FreshBooks.com is the perfect solution. With this user-friendly, functional software you’ll be able to create customisable invoices within seconds, impressing your clients with your attention to detail, and giving them the prompt they might need to remember to pay you. This functional invoice system will help you keep your finances on track and free up more time to dedicate to your growing start-up.
A graphic design tool
You want your business to look sleek, professional and even in these early stages, you need to be working on building your brand image. A graphic design tool can help you here. Creating eye-catching graphics for all your social media posts and keeping them consistent and on-brand is essential, and the right graphic design tool will give you the inspiration and guidance you need to build your brand. Choose from thousands of fonts, use provided templates, or make your own. Many graphic design tools have a free version which is extensive but can be limiting for a growing business, therefore a monthly subscription for full access is recommended.
Email marketing software
Reaching as many customers as possible is crucial in these early stages and developing an email marketing plan or newsletter service for your potential and current customers is a positive step. For business start-ups to execute these marketing plans effectively, they need the right tools, and an email marketing software platform can help. Not only can you develop your own newsletters and customisable emails, but all your subscribers are stored collectively, which means you can send out your latest marketing scheme in just one click. Analytics also give you a detailed insight into your latest marketing performance, helping you make informed decisions.
And finally, social media management
Using social media to market your business is a given but juggling all these different platforms and monitoring your company’s performance, as well as engaging with clients and monitoring your latest social media marketing campaign isn’t easy. Investing in the right social media management tool can help you manage all your social media from one dashboard, utilise automated post scheduling, engage with followers easily, and delve into custom analytics.