Creative Ways to Build Brand Awareness for Your New Business

If you are starting a new business, it can be challenging to generate brand awareness for your company. The more creative you are with your marketing, the better chance you have of impacting potential customers. This blog post talks about unique ways people have used to communicate their brand and attract customers in the past.

Photo by Brooke Lark on Unsplash

Make a Life-Sized Advertisement

Putting up a normal-sized ad is pretty standard these days. The next step in building brand awareness is to make a life-sized advertisement. Using the roof of your car or an empty van, print out large images of your product and post them on top of your vehicle. This method will get you noticed from far away and is excellent for festivals, fairs, or other events with a lot of foot traffic. Furthermore, having your crew wear a custom-made uniform with your business logo printed on it is a great idea. For inspiration, you can check out companies like RWW Group who offers uniform solutions in Australia. You can find many companies like them that offer similar services all over the UK.

Use Your Phone Number As Your Logo

So many ads these days use graphics to communicate who they are. Why not save money on printing expenses by putting up an ad with just text? Using simple fonts, write out the numbers 1-800-FLOWERS or 1-800-BASKETS and use this telephone number as your logo. If you have a small budget, this is an effortless way to get more bang for your buck.

Use Discounts To Get Customers Excited About trying a New Product

Offering a coupon or even a discount on their first order with you is a great way to attract customers. If your service or product is superior, most people will make repeat purchases. Having someone try out your business once can help them become a dedicated customer for life!

Make an Attractive Website That Is Easy To Navigate

If your business is online, it’s essential to have a website that is easy to use and looks professional. Use high-resolution images so people can see exactly what your product is from a simple glance. Create a website with a unique layout and allow customers to browse easily without searching for products they want.

Give Samples of Your Products Away At Fairs, Festivals, or Shows

People love to try new things, and this is especially true for products that they might not buy on a regular basis. Giving out tiny samples of your product or offering free coupons can catch potential customers’ attention and maybe even lead them to check out who you are and what you’re selling.

Promote Your Business on Social Media

Using Twitter, Facebook and Instagram can be a great way to get people interested in your product or service. You may not have a huge following right away, but if posts are engaging and interesting enough, their fans will share them with their friends, and it might spread out from there.

Give Expert Advice to People Looking For Answers

Are you an expert at something? Why not share some of your knowledge with others by writing about it or posting videos to YouTube. By becoming an expert in your field, you will attract potential customers who are looking for the correct answers to their problems.


With these simple marketing tips in mind, you can draw in potential customers to help grow your business. Whether you’re using social media or online ads, it’s essential to know what consumers in your industry want and use this information to gain more interest in your product or service.


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